Wyoming Authentic, Wyoming Proud
Wyoming Authentic, Wyoming Proud is a program developed by the state of Wyoming designed to preserve, protect and promote our famous Bucking Horse and Rider trademark. There's nothing more authentic about Wyoming than the Bucking Horse and Rider, and Wyoming residents are extremely proud of this tradition. Hence, Wyoming Authentic, Wyoming Proud.
This program protects against unauthorized uses of the Bucking Horse and Rider trademark. This protection enables Wyoming to preserve its exclusive ownership of this image which is cherished by so many - from residents to tourists to former Wyomingites worldwide. Beyond the day-to-day protection objective, Wyoming Authentic, Wyoming Proud is designed to promote authorized use of the trademark and generate revenues to finance the program. Wyoming Authentic, Wyoming Proud is a well-known slogan embraced by residents, businesses and tourists alike.